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Title: Choosing Your Platform
Link: Choosing Your Platform

Choosing Your Platform

There are several major platforms to blog on, but for simplicity's sake, we're only going to focus on three options: Wordpress (self hosted), Wordpress (hosted) and Blogger. All three give you strong, steady options to blog from, and all three are easy to configure – and best of all, all three should integrate with any structure you've already created or are planning to create within your business. You may find, however, that you can't integrate the self hosted Wordpress with your site, but you should find that you can find a complimentary template on most good self hosted Wordpress blogs.

Wordpress – self hosted

By far and away, one of the most popular options for anyone that is serious about their blogging, the self hosted Wordpress option. You can install your blog anywhere on your site, and its completely within your control, which means YOU can choose what you'd like to have running – an important feature if you're looking to add the ability to do things like email the information to people, or polls. Or your own advertising in some cases. By far and away, the easiest way to install Wordpress is via Fantastico – most cPanel hosts offer both Fantastico and the ability to install up to date Wordpress.

Wordpress (hosted)

Hosted Wordpress is a secondary option for anyone whose hosting won't support the Wordpress self install options. You can grab blogs from lots of places, but places like http://wordpress.com won't allow you to run a commercial blog – while places like http://thejv-press.com do, in exchange for joining their email list. Hosted Wordpress blogs will only ever offer the very basics of WordPress blogging – you can't control the themes on offer, which means you can't choose a specific theme – unless it’s already installed on the site. The same applies to plugins.

Blogger

Blogger is a Google owned blogging system, and is highly popular with non tech savvy people. It gives you a basic frame to build on – and is less flexible than either version of Wordpress hosted blogs. However, Blogger is a great option if you really don't want to modify anything to do with your blog, other than the theme and possibly add some surface widgets. Blogger also lets you archive your blog on your own site, giving you many of the benefits of self hosting with none of the update headaches. Ultimately, there are more software options for your blog – such as Moveable Type (perl based) and Typepad (hosted, by the same company that offers Moveable Type and Livejournal). Moveable type is not free for commercial purposes – another one that isn't free, but is a really solid blogging package is Expression Engine – again, you'll have to make sure that you get a valid licence for it, for the purposes you want to use it for.