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Title: More on Good Copywriting
Link: More on Good Copywriting

More on Good Copywriting

One of the biggest mistakes a web copywriter can make is that of not maintaining consistency. You may discover that unintentionally you become lazy in the quality of the content and the look of your site when it comes to presenting particular services and products.

It's absolutely imperative that you regularly review your website to check that the phrases and terms you are using are consistent. You must also ensure that your ideas are communicated clearly throughout your site and presented to your visitors in a consistent manner.

You should always thoroughly check your spelling, grammar and formatting closely. One simple spelling mistake will often undo all the planning and effort that was put in producing what otherwise could have been a piece of stunning web copy. A simple spellchecker is often all that is required to ensure the quality of your copy is not damaged by any silly mistakes.

You should try to avoid excessive use of punctuation, things like exclamation marks and question marks. Instead use headings and bold text to stress any points you wish to bring to the notice of your visitors. Excessive punctuation looks unprofessional and some visitors especially those with advanced language skills will find it annoying.

It is also terribly important that you have a good understanding of the language that's being used within the copy. Website copy tends to use different language than other forms of publication. For example, web copy would not use similar language to a technical document unless of course the website specialized in technical documents. When you are writing, try to keep in your head the concept that you are writing to be read not writing for writing sake. Many people make the mistake of writing for themselves this is fundamentally a large flaw with any web copy production, you should write in a form that will be easily read by your visitors.

There are many ways that a website can be made to look more visually appealing without resorting to complicated graphics and page layouts, consider trying some of the ideas outlined below, you may be amazed at the results of these simple practices can deliver.

Try to break up the pages as much as possible by formatting large chunks of information. The use of formatted text cam drastically improve the readability of a page.
Make sure your paragraphs are easily digested, break up the large areas of text into several paragraphs. This will help to make your copy more readable and supply you with the opportunity to get more points across.
Never ever add extra spaces at the end of a line, this makes a webpage look like the writer is struggling to find words to fill the page.
At the end of a paragraph ensure that you signify it actually was a paragraph by leaving two empty lines below it, you should also do this after every heading or title.

If you really must write a long bodies of copy then try to use some or all of the following formatting rules.

Column width should be kept fairly narrow. The visitor will find it uncomfortable to move their eyes from left to right across the entire with a webpage.
Make sure you include plenty of subheadings, this will facilitate visitors with the ability to scan the page quickly in a hypertextual fashion to focus on parts that they wished to read further.
In the important parts of your copy indent from the left hand side of the page, this helps to define areas of text you wish highlighted as important and helps to break up what would otherwise be a large and tedious chunk of text.