basic copywriting rules

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Keep It Upbeat

Almost all copywriting of marketing purposes should be upbeat, remember that you are trying to excite the visitor into purchasing your produ...

In this section we will brush briefly over the concept of usability. Although many websites these days are developed to conform to stringent...

When writing any copy, it is important that the headline sets the tone for the rest of the content. Never forget your headline is the empow...

Writing a good headline is not quite ascomplicated as many professional marketers would like you to think. It is actually very simple; if y...

The landing page for the visitor as he enters your website is possibly the most important of the entire site. This is doubly important if th...

Remember that you are aiming to have visitors return to your website as well as generate new traffic. There are several things you should k...

One of the biggest mistakes a web copywriter can make is that of not maintaining consistency. You may discover that unintentionally you beco...

Search engines are arguably the most effective way of bringing new visitors to an existing website. A person may have never heard of your w...

When attempting to write good copy for the web there are two fundamental things that should be looked at first. Both the page title and META...

Before you begin to produce copy it is imperative that you define your goals clearly, this can be done in the planning stage. You will hav...

Fact gathering and planning are crucial to the production of great web copy. All the facts must be gathered before you start to write, this ...

When one is writing copy for the web it is important to remember that the mindset of those who will be reading it is different from those re...

Always remember that as a web copywriter your job is to entertain your reader, unlike other forms of writing you do not have the luxury of t...

Writing good, effective web copy is not easy although many people believe it is. If you want to make sure that visitors to your website unde...