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Title: Web Copywriting is Different, why?
Link: Web Copywriting is Different, why?

Web Copywriting is Different, why?

When one is writing copy for the web it is important to remember that the mindset of those who will be reading it is different from those reading a more traditional paper-based form of presentation.

Most website traffic comes from search engines, this means the visitor has been actively looking for the kind of services or goods you offer. This has significant implications as this puts the visitor in a position of control, They are already set on finding a particular service or product or are searching for particular information.

First-time visitors to your site arriving from a search engine results page will have several unvoiced questions that will need to be answered quickly and directly by your web copy. They will ask “is this the right website?” And “does it have what I’m looking for?” the final question will be “do I feel I can complete my goal here?”

It is extremely vital that these questions are answered in your page headings and headlines. You need to be able to hook this first-time visitor immediately. With many people this is the only opportunity will get to grab their attention.

In order to facilitate this, your web copy must provide answers instantly, the visitor needs to know that they indeed have come to the right place and you have exactly what they are looking for.

The most important thing to consider when writing copy for the web is it you must continually reassure your visitors that they have found the right place and their goal can be achieved here.