Your Visitors are Important - Hello blogger Articles Resources, In this article you read about Your Visitors are Important, we have prepared this article well for you to read and take information in it. hopefully the contents of the post This article basic ad copywriting, This article basic copywriting, This article basic copywriting in plain english, This article basic copywriting principles, This article basic copywriting rules, This article basic copywriting skills, which we write you can understand. okay, happy reading.

Title: Your Visitors are Important
Link: Your Visitors are Important

Your Visitors are Important

Fact gathering and planning are crucial to the production of great web copy. All the facts must be gathered before you start to write, this will help you achieve your goals.

You should attempt to decide the questions that visitors to your site will need answers for.
Generally there are four basic questions a visitor will need addressed.

Why am I here?
What do I do?
Why should I do it?
What next?

If your sites basic layout does not provide instantly obvious answers to these questions you should consider using copy to answer them. These answers should be available to all visitors regardless of them being a first-time visitor or not, returning visitors often forget the answers to questions and need to be reminded.

Remember at all times that approximately 50% of your visitors will not bother working things out for themselves and the other 50% will not succeed in working it out for themselves if the answers are not clearly given.

During the planning stage take great care to focus on your key target audience, remember it is impossible to please everyone but we can make sure that your most valuable visitors have their questions answered directly. You must show these visitors what you can deliver for them in particular. A more effective solution is to not use words which would not be read by anybody but the target audience.

If you are attempting to target more than one visitor demographic then make sure you send them to specific landing pages designed for their target group. If the visitor does not think your site is of value to them they will go somewhere else.

When preparing the answers to the questions it is important to let the bare facts support them. Do not produce excessive descriptions and make sure they are compelling. A high percentage of visitors will leave your site if they feel it is all just hype, however, some amount of hype will be necessary to raise the excitement level for your visitors.