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Title: Headline Development
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Headline Development

Writing a good headline is not quite ascomplicated as many professional marketers would like you to think. It is actually very simple; if you approach it from the right angle it should be no problem at all. Instead of thinking about how to write your headline just think about what it should say.
Consider the fact that the wrong headline written beautifully is less effective than the right headline written badly. A weighty headline does not need to be dressed up with flowery words.

Do not let your ego get in the way of your headlines, a headline does not need to be clever, it does not need to be witty, it does not need to be catchy and it does not need to be elegant. It does need to be effective.

It can help when trying to develop a headline to think of it backwards, consider the question it needs to answer, is your target audience looking for specific product? You don't need to tell them you can supply it, you need to remind them that they wanted it.

Headlines do not need to be long winded or clever, why write a thousand words when a handful will suffice? A great example of this is a very simple headline written by a friend of mine in an attempt to bring people into his beach bar. He simply put up a large sign saying: Stop! You need a Margarita now! This simple headline produced huge amounts of traffic to his bar and is a great example of exactly what a headline should do. It should grab the reader and make them think "yes I agree".