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Title: Headlines and Tone Testing
Link: Headlines and Tone Testing

Headlines and Tone Testing

When writing any copy, it is important that the headline sets the tone for the rest of the content. Never forget your headline is the empowering text; it sets the scene for the copy.

If your headline fails to perform its basic function, you can rest assured that your visitor will deem your copy of a similar worth. Incredible copy displayed beneath a terrible headline becomes terrible copy.

Don't be afraid to write multiple headlines and switch them in and out of your page in an effort to decide which fits best with the tone of the rest of the copy, you can always change headlines at a later date if you feel is not working out too well, indeed if you run the kind of site that has many returning visitors you may find it beneficial to rotate headlines regularly.

The headline on any webpage is the facilitator and a enabler of conversion; it can be seen as the key element of page content and carries much weight with your visitor. If a potential customer does not say yes to your headline is unlikely he will say yes to your products.