Title: Niche Mining and the Discovery of Good Keyword Phrases
Link: Niche Mining and the Discovery of Good Keyword Phrases
Niche Mining and the Discovery of Good Keyword Phrases
Search engines are arguably the most effective way of bringing new visitors to an existing website. A person may have never heard of your website but by using a search engine to find what they require, your website will be presented to them by a successful search result.Search engines are not human, although they are becoming increasingly intelligent by the year. A common misconception is that the search engine will return answers when in fact they just answer with a new question, is this the sort of thing you're looking for? The searcher is then free to choose from returned results.
How can you tell though, how can you find out what people are really looking for? Luckily there are products on the market that will help you analyze and discover effective keywords and phrases to accompany your web copy. One such tool is Word Tracker, it lives at *www.WordTracker.com. What this system does is to enable you to analyse keywords or phrases that you supply, it will return you feedback about your keywords selection. It will also return related key words and phrases which we are then able to test by running them through the search engines.
It will then give you the daily world search index, this is an indication of just how many people search for the particular key word or phrase per day and how many other websites are competing for search results using the same keywords. Word Tracker will then calculate the key word effectiveness index (KEI) for the particular word or phrase. By selecting a keyword or phrase that is receiving a high number of daily world searches but has a fairly low amount of competition you maximize your probability of being returned high in the search engine rankings. We call this niche mining or keyword mining. By finding an effective keyword niche you will be able to drive highly targeted traffic to your site which is already in search of your service or product.
You really should do your keyword mining before you even start to build your site, this means you can prepare your copy take into account your newly acquired keywords or key phrases and will not have to rework existing copy. Of course it can be done a later time but will involve more work as you will have to change existing content, retitle pages and rewrite META descriptions. Remember if you are not researching then your competition is.
Niche Mining and the Discovery of Good Keyword Phrases
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Niche Mining and the Discovery of Good Keyword Phrases
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