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Title: Writing Good Web Copy
Link: Writing Good Web Copy

Writing Good Web Copy

When attempting to write good copy for the web there are two fundamental things that should be looked at first. Both the page title and META descriptions are extremely important and will usually be the first things that a visitor will see when using a search engine to find a particular product or service.

This does not apply to all search engines, several ignore the META description completely and some will to show a short excerpt of the text from your site.

There is a logical list of items the production of web copy should address; this list is formed in order of importance.

Page title, this is the text that is displayed at the top of the browser window and is often the very first thing any visitor will see upon entering your site or searching the Internet.
META description, with many search engines this is the first piece of information that is presented to a prospective visitor following a successful search result.
Heading tags, these help to break up your copy and guide the reader to specific areas upon the page.
Visible content, care must be taken to optimize all visible content in the most search engine friendly manner. Pay special attention to your alt tags, these are the text descriptions of images that displays if the image does not appear for some reason. The hyperlink text and text attribute, this allows you to name hyperlinks sensibly and display a tool tip. Lastly you should work on your META tags,although these are not seen as being as important as they once were due to abuse by webmasters in the past. All of these things are taken into consideration when a search engine decides which results to return the highest in its rankings.

The importance of keyword or key phrase targeting cannot be stressed enough. There is no point in writing copy if you do not know the search terms your target demographic is using. By using correctly targeted keywords and key phrases you are effectively attempting to serve your target audience with their favorite dish.